The brand new Dell Inspiron Duo seems to be the right device to counter the hegemony of Apple with a twist … .. Windows 7 and the power of touch applications developed with Microsoft’s SDK.
Our interactive display of course also runs on this device.
Our interactive display of course also runs on this device.
Well, it took a bit longer than we anticipated for Dell’s glorious 21.5-inch multitouch ST2220T monitor with an IPS panel to roll into e-tailers — last we had heard it was planned for late Fall 2010 — but we promise you, this one is better late than never. The 1920 x 1080-resolution display is finally available through both Dell and LogicBuy, and if you’re anything like us, just a glance at the picture above has you figuring out just how quickly you can get together €.349 VAT included. Naturally, the IPS display is said to provide extra wide viewing angles, but perhaps even more enticing is the monitor’s A-frame stand, which tilts the screen forward, backward and even flat. Put that all together with its infrared multitouch and you’ve got a larger than life tablet for gaming and watching Netflix. So, you blowing some of that Christmas cash or what?
Enter Kaiser Permanente’s interactive Center for Total Health. The highlights of the center are the large touch-screen exhibits, including an 80 foot interactive wall mural. Designed by commercial art group Brand New School, located in “Los Yorkdon” (Los Angeles, New York, and London,) the interactive displays allow visitors to listen to stories, learn more about the health care system and ways of living healthier, and take part in Kaiser’s Every Body Walk! campaign, aimed at getting the nation to become more active. With projects ranging from MTV to Aflac, the 11 year old global design firm has created displays which are easy to use and so visually appealing that you won’t be able to keep your hands off the screens. Worlds away from that high school health class, the Center for Total Health delivers an intriguing atmosphere you won’t be able to sleep through.
source metropolis mag
Another successful project carried out by Columbia Sportswear, which inserts the interactive displays as a business tool.
With interactive displays the stores are open 24 hours a Columbia 24 and customers can have all the information they want on the huge range of products from the house.
Columbia Sportswear Founded in 1938 in Portland, Oregon, is one of the largest apparel manufacturers in the world and a leading seller of skiwear in the United States. Long established as a world leader in the production of quality clothing, Columbia most recently opened stores branded as part of its direct-to-consumer retail strategy and push to build brand awareness. The interactive display is a central element of this strategy, allowing consumers to interact with the brand in a fun and highly interactive.
The interactive display allows customers to bottle other functions, to sign up for a loyalty program.
The interactive display also allows you to get information about the pioneers of Columbia ‘”Greater Outdoors’, sponsored athletes who inspired and promoted by the company for their unique passion in pursuing outdoor activities.
The pioneers are on the screen and static signs around the screen, in all the pictures wearing the same products featured on screen. Users can touch the photo of a pioneer, discover more about this athlete and what products he uses.
The projects have been very successful for Columbia Sportswear and the interactive display is still receiving a lot of attention. Columbia was satisfied with the traffic measured; people also experience the return to cabinet. Because of this success, the company has expanded the project to its Mall of America in Minneapolis, Minnesota, and plans to implement the display in its retail store in Germany next year.
source digital signage
HP announces its first fully interactive, 42” HD digital signage touch display.
Building on almost 30 years of touch innovations, the HP LD4200tm is a 42-inch diagonal, sleek black digital sign built to fit in indoor environments, such as kiosks, retail, point of sale, shopping malls, travel terminals, hotel lobbies, recreational venues, universities, stock exchanges and hospitals.
It features infrared technology, which recognizes multi-touch gestures for onscreen interaction in 1,920 x 1,080 full HD native resolution to provide stunning views of video, graphics or text in both bright and dim lighting. In addition, an ultra-wide 178 x 178 degree viewing angle enables observation from almost any angle and, unlike TV screens, the HP LD4200tm is built to run 24/7 with low power usage while maintaining longevity. It also comes with a standard three-year limited warranty.
The multi-touch-enabled business PC from HP, the TouchSmart 9100 Business PC, provides real-time information, videoconferencing capabilities and multimedia features in a 23-inch diagonal full HD widescreen display.
The HP business TouchSmart enables a more interactive, compelling customer experience at businesses such as bridal retailer Priscilla of Boston for luxury dress concierge service, St. Louis Oncology for medical filing, the NBA’s Detroit Pistons for instant replays and food, and hotels such as Sheraton and Marriott to provide enhanced customer lobby experiences.
New business models are also emerging with the HP TouchSmart 9100. Digital Aisle, an interactive shopper solutions company, is bringing “virtual sales assistants” to life using HP’s interactive touch screens. The Digital Aisle’s Virtual Bartender uses HP TouchSmart technology to help people plan parties, print and email recipes, and learn expert bartending tips. This interactive point-of-purchase tool has been deployed to independent and chain retailers across the United States, Canada and Puerto Rico.
“Since the launch of the first TouchSmart PC nearly three years ago, we’ve worked closely with a growing number of software companies and independent vendors to develop built-for-touch applications that give consumers and businesses rich interactive multimedia experiences,” said James Mouton, senior vice president and general manager, Desktop Global Business Unit, Personal Systems Group, HP. “These collaborations have helped to make HP touch computing the most advanced touch experience in the market today.”
LG Electronics of France wanted to create a unique interactive consumer experience to promote the company’s array of mobile phones. They turned interactive window.
LG Electronics’ objective was to breathe new life into existing kiosks installed in malls throughout France. They envisioned interactive display units using advanced gesture recognition technologies so that mall patrons could enjoy a ‘virtual cell phone’ experience, and get an actual sense of the phone’s applications.
Custom multi-touch content was created. The content recreated the phone’s general layout. Information retrieval was either directly interactive (such as pointing to menu items for music, video and picture access) or through a series of short automatic sequences (for example, when a user points to the ‘make a call’ icon, an actual phone call simulation occurs, after which the user is returned to the system’s ‘home page’).
“In this way, the public can virtually access most of the phone’s applications,” says Emmanuel Ducros, CEO of MTC Arscénique. “The interactive experience is like using a large tactile smart phone.” According to Emmanuel Ducros, audience reaction has been fantastic so far because the displays are eye-catching and the content is extremely easy to use.
source: digital signage
Norman Rühl, Cheil Germany, discusses how to get in-store content right.
Nowadays a lot is being written about digital signage at the point of sale (POS), often with a focus on technical solutions and hardware components such as kiosk systems or display screens.
Looking closer at the POS, we see that this area has changed significantly in the last years. Certainly, studies have shown that 60 – 70% of purchase decisions are made directly at the point of decision (POD) in the immediate vicinity of the product. But the POS does not only represent a product presentation, but also a point of interest (POI) and point of communication (POC): it is a place to reach a shopper and make them customers and fans of a brand or a product. The shops must once again be an experience and should stay in the shoppers’ mind as a pleasant memory.
Particularly for products requiring explanation or consultation, it is essential not to leave potential customers alone at the POS. Unfortunately, there is often the situation that the sales representative is not always at the right place at the right time. Here a successful approach lies in the deployment of digital signage concepts so that the customer will be actively informed about the products. The increased visibility leads to an increased impulse buying rate in double digits. The customer does not lose time searching for the information, so he has time to buy the products and does not necessarily need a sales representative to obtain the desired information.
Crucial to the success of such a solution is the content, which should include a mix of information, advice and advertising. It should also be interactive to allow the customers to deal with the content and access individual and targeted information. In addition to the functionality and structure of the content, the design plays an important role. Especially when it comes to product worlds, convergence, cross-selling or networking, it is essential to have an innovative and compelling content design.
Whether an online or offline access is available, the content should be updated regularly so that the customer always has an interest to be actively engaged with the content. Pure-store TV concepts do not generally meet the needs and requirements of the market and, due to the already considerable overstimulation of these types of media, the Pure-store TV is hardly, or even no longer, perceived.
Using modern and flexible CRM systems and the appropriate software, it is now possible to connect digital signage solutions to the internal stock or order systems. Whether the desired product is available or not, the customer always has the possibility to buy at the POS. The bought product can then be sent straight to their home or the customer can collect it later from the shop. The revenues can then be credited to the shop, instead of losing business to the web.
The benefits of digital signage at the POS are not only sales increases, but also that the product and brand will be recognised as innovative because of the deployment of modern presentation tools.
Concerning the hardware, it is important to pay attention to a few things. The individual components have to be matched properly, to be able to guarantee the functionality and continuous use of the systems. When off-the-shelf consumer products are used for digital signage networks, this mostly condemns the project to fail. During the running development process, it is very important to be sure that the output media and players are compatible with the CRM and software. To ensure sustainable success, each system must be perfectly matched.
The next important step is the hardware design. It must not only encourage consumers to interact, but must also suit the concept and design of the shop, in which the system will be placed. And, last but not least, of course, it should suit the different appearances of the manufacturers or trading partners.
Whether as a standalone, island or wall solution, digital signage media should always be eye-catching. If standalone solutions are to be used, it is important to ensure that they reach as many potential shoppers as possible and that the systems are very visibly placed.
8 Rules For Successful DS:
1. Content is king
2. Mix advertising and information
3. Attract attention
4. Architectural aesthetics
5. Keep eye contact
6. Accompany your customers
7. Simple self-explanatory operation
8. Use the reporting
source ds europe